Events & Presentations
News Releases
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Where we
started -
Land &
Expand -
Vertical
Integration -
Registrations
& Data-Driven
Engagement -
A Trusted
Financial
Ecosystem
Where we started
We’ve been rock climbing toward our vision steadily over time. Our long-term, consumer-first orientation guides how we operate our business as we work methodically toward building a trusted financial ecosystem.
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Where we
started -
Land &
Expand -
Vertical
Integration -
Registrations
& Data-Driven
Engagement -
A Trusted
Financial
Ecosystem
Land & expand
We started in Credit Cards, and have been able to expand into over seven verticals, building a brand that consumers know and trust. We leverage our trusted brand to expand into new topics, new markets, and engage with new audiences.
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Where we
started -
Land &
Expand -
Vertical
Integration -
Registrations
& Data-Driven
Engagement -
A Trusted
Financial
Ecosystem
Vertical Integration
Pairing our massive top-of-funnel reach and trusted brand with best-in-class user experiences, both organically and inorganically, has proven to be a sound strategy. Some recent inorganic examples: our acquisitions of Fundera, powering our SMB vertical experiences, and On the Barrelhead, whose tech is focused in our Loans verticals.
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Where we
started -
Land &
Expand -
Vertical
Integration -
Registrations
& Data-Driven
Engagement -
A Trusted
Financial
Ecosystem
Registrations & Data-Driven Engagement
Registering and engaging users allows us to drive repeat visits, collect data, and provide users with unique insights. We continue to iterate our registered user experience with proactive “nudges” to drive engagement, for better matching and more relevant smart money moves.
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Where we
started -
Land &
Expand -
Vertical
Integration -
Registrations
& Data-Driven
Engagement -
A Trusted
Financial
Ecosystem
A Trusted Financial Ecosystem
Our trusted financial ecosystem provides a single platform consumers and SMBs can rely on to learn about various financial topics, shop for products, connect their data, and receive relevant data-driven nudges. Providing our users with more clarity and confidence in their finances will help our business grow and diversify through reoccurring engagement and revenue.
Clarity for all of life's financial decisions
Our marketing efforts highlight the power of making smarter financial decisions today, so your future self can be empowered to live a life well spent. With NerdWallet's objective ratings and reviews, side-by-side comparisons, and nerdy tips and tools, we can help you set yourself up for a smart financial future.
Whether it's a new credit card, a refinance, or a new way to invest, it’s time to start making smart financial decisions.
