NerdWallet is on a mission to provide clarity for all of life's financial decisions.

As a trusted financial platform, NerdWallet informs and empowers consumers and small and mid-sized businesses (SMBs) with personalized, unbiased, and actionable insights so they can make smart money moves.

NerdWallet 2024 Investor Presentation

View Event

Our Growth Pillars

As we make progress toward our larger strategy of becoming a Trusted Financial Ecosystem for consumers and small and medium-sized business (SMBs), the following Growth Pillars help ensure we’re leveraging our strengths and delivering sustainable growth.

  • Where we
    started

  • Land &
    Expand

  • Vertical
    Integration

  • Registrations
    & Data-Driven
    Engagement

  • A Trusted
    Financial
    Ecosystem

Where we started

We’ve been rock climbing toward our vision steadily over time. Our long-term, consumer-first orientation guides how we operate our business as we work methodically toward building a trusted financial ecosystem.

  • Where we
    started

  • Land &
    Expand

  • Vertical
    Integration

  • Registrations
    & Data-Driven
    Engagement

  • A Trusted
    Financial
    Ecosystem

Land & expand

We started in Credit Cards, and have been able to expand into over seven verticals, building a brand that consumers know and trust. We leverage our trusted brand to expand into new topics, new markets, and engage with new audiences.

  • Where we
    started

  • Land &
    Expand

  • Vertical
    Integration

  • Registrations
    & Data-Driven
    Engagement

  • A Trusted
    Financial
    Ecosystem

Vertical Integration

Pairing our massive top-of-funnel reach and trusted brand with best-in-class user experiences, both organically and inorganically, has proven to be a sound strategy. Some recent inorganic examples: our acquisitions of Fundera, powering our SMB vertical experiences, and On the Barrelhead, whose tech is focused in our Loans verticals.

  • Where we
    started

  • Land &
    Expand

  • Vertical
    Integration

  • Registrations
    & Data-Driven
    Engagement

  • A Trusted
    Financial
    Ecosystem

Registrations & Data-Driven Engagement

Registering and engaging users allows us to drive repeat visits, collect data, and provide users with unique insights. We continue to iterate our registered user experience with proactive “nudges” to drive engagement, for better matching and more relevant smart money moves.

  • Where we
    started

  • Land &
    Expand

  • Vertical
    Integration

  • Registrations
    & Data-Driven
    Engagement

  • A Trusted
    Financial
    Ecosystem

A Trusted Financial Ecosystem

Our trusted financial ecosystem provides a single platform consumers and SMBs can rely on to learn about various financial topics, shop for products, connect their data, and receive relevant data-driven nudges. Providing our users with more clarity and confidence in their finances will help our business grow and diversify through reoccurring engagement and revenue.

Stay up to date on the latest from NerdWallet

Questions? We’re here to help.

Contact Investor Relations